The First Rule of Advertising and Marketing

Who hasn't walked up to their parked car only to see one or more brightly colored advertisements adhered to their front window, locked in behind their windshield wiper. I know that I don't take this type of guerrilla style advertising seriously and the ad almost always ends up taking my parking space after I pull away. The simple reason this kind of marketing and advertising doesn't work is because it's intrusive and the type of medium used usually loses the message.

As briefly mentioned above - the medium used is a big reason that these types of advertisements are lost. Simply put; if you came back to the same-parked car and you noticed that there was a Rolex attached to the window you're going to take the message much more seriously then before. Because of the medium the message is on - a rolex you can use - a piece of thin paper with text on it you can't.

The first rule of advertising and marketing is; only advertise something that you yourself would want and would want to hear about. Treat your advertising as if you were on the outside looking in - then you will be able to cut out all of the ideas that turn potential customers and leads stomachs.

After you have the first rule of advertising and marketing figured out the rest should come naturally. This rule is really just a hybrid of the golden rule almost all of us grew up following.

"Market and advertise unto others as you would have them market and advertise unto you".

It's that simple. It really is. If you never forget that simple message you will have more conversions, and less negative feedback about your marketing and advertising campaigns. Contrary to popular belief it is not our job as marketers and advertisers to decide what our customers needs are, but only to help them when they realize their own needs.

Going back to my initial point - make sure all of your marketing and advertising materials are better then great! Even if that means you have to go a little over budget to make this happen. Remember if you as a marketer won't take it seriously then how do you expect your potential customers to take it seriously.

Look carefully and evaluate the type of campaign you're going to conduct. The type of medium your message is on can only be determined after you have determined your campaigns type. After you have determined your campaign type then take a step back and think of what would make you interested in that type of campaign.

This is where the rule of advertising and marketing separates the men from the boys - the women from the girls. This is where you will need to harness all of your creative energies and figure out a way to become dynamic and not static with your way of thought.

You most certainly wouldn't take a flyer if someone handed it to you on the street, and if you did take it from him or her it was because you can't say no - not because you want their message. Don't let your marketing and advertising turn out this way...

Follow the first rule of advertising and marketing!

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Author Information:

Jordan Greve is a marketer for one of the biggest printing companies in NYC. He does the marketing and advertising for 1800 Postcards which is the largest commercial printer of full color postcards, business cards, and more.
  
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Paper and Print Marketing is still effective

A lot of people look at the world we live in and they only see graphics, and pixels. It's no one's fault really because this is certainly the kind of world we all live in. It is, however, the fault of promoters and media that we only look at marketing opportunities online. There are so many opportunities out there for people to promote their business', products or anything through the means of paper and print marketing.

People look at paper and they give it a scarlet letter. They assume it's going to destroy the world, and not help anyone but tree hating folk' - and we all know how tree hatin' folk act. This couldn't be further from the truth.

Everyone in business today still needs and relies on paper and print marketing in one way or another. People like tangible things, they like to be able to grab and touch the things they are purchasing. It is very important to print business cards and to distribute them, instead of just providing your blackberry pin.

There are multiples of companies that provide direct mail marketing which is a great way to gain exposure for your company. This form of marketing has been used over the years, and continues to be used by some of the biggest companies in the world today. It's not all emails, and newsletters. Marketing requires variety, and some of that will come in the form of something tangible - paper and print marketing for example.

Take full advantage of a direct mail marketing service. They will send out your promotional materials (postcards) to anyone you desire, or they think will desire your products. They do all of the work. They print off the materials for you, they address them, they find out desirable places to send them.

This kind of service can't be done digitally. This is the kind of marketing that is done through print and paper. This is a very important form of marketing, and one that should not be overlooked.

Lean more about direct mail marketing services and start using this archaic way of promotion today.