Commercial Printing Companies | Overnight Press Leap NYC

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How to Effectively Promote and Advertise Using Stickers

If you live in a metropolitan city like New York or Los Angele's then chances are you have seen stickers adhered to public property, private property, or just plain property. Even some of the smaller communities and cities can certainly relate to witnessing this type of act. Most people out there might consider it a form of vandalism -- it is a gold mine as a marketing tool that everyone needs to harvest from.

Sticker marketing is one of the fastest, cheapest, and most effective ways to promote anything and everything. Everyone gets their start somewhere and after you have developed an idea that you want to share this can be one of the best first steps for making that happen. It is necessary to harness this medium as a marketer, but it must be done correctly the first time.

Typically when people think about stickers they think of general square or circle shapes in either one color or many. That's no longer the case today. With the development of technology most printing companies are able to produce and print die cut stickers. What is a die cut sticker -- a sticker that has been cut in a series of steps through a process that can change the shape into anything you want. That's right! Any shape you want.

This is where you can really tap into this marketing gold mine. The first thing you need to realize is your very important message can get lost if you don't use an appropriate medium.

Say your goal is to promote a new coffee shop that you recently acquired. You decide that you're going to print some stickers to hand out with every order of coffee. Great idea if you execute it correctly. The stickers you designed are die cut into coffee mugs with your companies logo right on the front. The marketing medium has now become fun, useful, and engaging. Less people would likely throw your stickers out this way -- if they were just square or circles with your logo then the chance of them being thrown away is greater.

Other then handing individual die cut stickers out to every customer, or potential customer there's another very effective way to use stickers for marketing and advertising. Just like all of those stickers you see on street signs, the subway, and buildings this is a free golden marketing opportunity. All of the people that pass by your stickers are going to either be interested or their not. It's that simple.

Going back to our coffee shop sticker example - the defining factor for people to either keep or throw away your stickers is if they're useful, engaging, and fun. This can be one of the fastest and most effective ways to get your message to the world. Not only that, but it's fun. It's fun to run around be productive and stick your stickers all over the place.

Give your ideas a venue for the people around you. Print die cut stickers and watch the website hits, sales, and long lasting customer relationships.

Business Card Printing

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The First Rule of Advertising and Marketing

Who hasn't walked up to their parked car only to see one or more brightly colored advertisements adhered to their front window, locked in behind their windshield wiper. I know that I don't take this type of guerrilla style advertising seriously and the ad almost always ends up taking my parking space after I pull away. The simple reason this kind of marketing and advertising doesn't work is because it's intrusive and the type of medium used usually loses the message.

As briefly mentioned above - the medium used is a big reason that these types of advertisements are lost. Simply put; if you came back to the same-parked car and you noticed that there was a Rolex attached to the window you're going to take the message much more seriously then before. Because of the medium the message is on - a rolex you can use - a piece of thin paper with text on it you can't.

The first rule of advertising and marketing is; only advertise something that you yourself would want and would want to hear about. Treat your advertising as if you were on the outside looking in - then you will be able to cut out all of the ideas that turn potential customers and leads stomachs.

After you have the first rule of advertising and marketing figured out the rest should come naturally. This rule is really just a hybrid of the golden rule almost all of us grew up following.

"Market and advertise unto others as you would have them market and advertise unto you".

It's that simple. It really is. If you never forget that simple message you will have more conversions, and less negative feedback about your marketing and advertising campaigns. Contrary to popular belief it is not our job as marketers and advertisers to decide what our customers needs are, but only to help them when they realize their own needs.

Going back to my initial point - make sure all of your marketing and advertising materials are better then great! Even if that means you have to go a little over budget to make this happen. Remember if you as a marketer won't take it seriously then how do you expect your potential customers to take it seriously.

Look carefully and evaluate the type of campaign you're going to conduct. The type of medium your message is on can only be determined after you have determined your campaigns type. After you have determined your campaign type then take a step back and think of what would make you interested in that type of campaign.

This is where the rule of advertising and marketing separates the men from the boys - the women from the girls. This is where you will need to harness all of your creative energies and figure out a way to become dynamic and not static with your way of thought.

You most certainly wouldn't take a flyer if someone handed it to you on the street, and if you did take it from him or her it was because you can't say no - not because you want their message. Don't let your marketing and advertising turn out this way...

Follow the first rule of advertising and marketing!

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Author Information:

Jordan Greve is a marketer for one of the biggest printing companies in NYC. He does the marketing and advertising for 1800 Postcards which is the largest commercial printer of full color postcards, business cards, and more.
  
Instructions on Article Copying:

You're welcome to reprint these articles on your website and in your e-newsletters free of charge, provided that:

• you don't change the article in any way and you include the byline(including a link to our website)

In doing so you agree to indemnify http://www.1800postcards.com and its directors, officers, employees, and agents from and against all losses, claims, damages, and liabilities that arise out of their use.

Someone stole my article? What to do next

 

Plagiarism is theft - plain and simple any way you look at it, it is and will always be considered theft. It is theft of the most important thing in the world - time. Time is a precious commodity and one that everyone in the world cherishes. If you really think about it, most people are paid because of their, first and foremost, time, and then in a close second the kind of job the individual is performing.

Even as i sit here writing this free article, to be distributed freely for anyone to use as long as they follow my, and the article publishing websites guidelines I fear the theft of my time. These articles that are fortunately able to be distributed for free are still someones finely crafted language, thoughts, and ideas. There is nothing worse then having your thoughts ripped off, and your time burglarized.

Most article writers will run into this at one time or another and most of them will react in one initial way - angry. This is the emotion that you will feel when you first see someone else' name as the author of your hard work, and time.

Unfortunately this has happened to me, and my first reaction was to write this individual a nasty email and I acted on this initial reaction. The person who stole my work didn't respond after two days, to any of my threats, and they sounded serious. The unfortunate truth is that there isn't much that can be done in this situation, unless you happen to be a lawyer and want to provide a subpoena to an internet personality that may require a lot of time in tracking down their identity. If you decide to take this route, then the person is just stealing more of your precious time and it's not recommended you take this route unless you know you can get a lot of money for damages. Just realize that you will never get your time back.

After a few attempts to have this person rectify the situation, I decided to look into other ways to get this taken care of.

I will now display each step I took to have this looked at by Google, and my goal is to hopefully have my stolen article removed from Googles search index. My main goal is to have this persons website banned from Google. Reporting a plagiarized website or article is very easy to do and I'll lay it out in the simplest way so anyone will understand and be able to get rid of this falsification.

1)Validate your article has actually been stolen- Do plenty of research that can prove that your article has been stolen, and is being claimed under a name other then your own. Visit the website plagiarism checker too check either the title, pieces, or your entire article on Google to see what websites are publishing it. You can also Google search your articles complete published title on google with quotes around it and that will show you where it's being hosted.

2)Report the Plagiarism- After finding a credible source indicating that your article has been stolen and plagiarized, report it at plagiarism checker through their link at the top right of their website that will take you to the next screen explaining in steps what to do to get Googles' attention about your complaint.

3)Create a Google webmasters account- If you have one already skip down to step 4, and if you don't - simply sign up for a Google webmasters account by Google searching "Google webmaster tools".

4)Fill out the spam report form- Look the form over carefully, and start with the first box answering with as much detail as you can.

• In this box place the direct link to where your article is published without your permission and without your name.
  
• Copy the exact search term you used to find the article.
  
• Copy the URL of the search page where your articles results are found.
  
• Check the box that lets Google know the kind of problem you're having, check as many boxes that apply. In our case, i suggest choosing "Duplicate" and "Other".
  
• The additional details box is the most important of all the boxes. When i filled mine out i included a little synopsis of my problem, a link to first place i published my article, and an email address i could be contacted at.
  

The truth of this reality is some people are lazy, and want to succeed by taking shortcuts. As a marketer, advertiser, article writer, blogger you can't stand for this kind of behavior. The only way it's going to subside is if when you experience it, instead of ignoring it, you take this threat seriously and alert the right people.

Don't let the actions of a few unethical people deter you from writing. Just make sure you're prepared when someone claims your work as their own you react in the appropriate way. Always remember that plagiarism is the theft of your time, ideas, and it should never be taken lightly.

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Author Information:

Jordan Greve is a marketer for one of the biggest printing companies in NYC. He does the marketing and advertising for 1800 Postcards which is the largest commercial printer of full color postcards, business cards, and more.
  
Instructions on Article Copying:

You're welcome to reprint these articles on your website and in your e-newsletters free of charge, provided that:

• you don't change the article in any way and you include the byline(including a link to our website)

In doing so you agree to indemnify http://www.1800postcards.com and its directors, officers, employees, and agents from and against all losses, claims, damages, and liabilities that arise out of their use.

The Difference between Digital and Offset Printing

Like most people out there, I used to let my local printer decide what the best means to complete my job were. I quickly found that this type of decision making was compared too bringing my car into the shop and letting the well-educated, experienced mechanics give me an assessment on the condition of my car. Usually this assessment is more beneficial for the mechanic then for your bank account - the same can be said about your local or international print companies.

The most basic knowledge you need to have when deciding on what type of print company you're going to utilize is simple - digital or offset. Both types of printing are very effective depending on the kind of printing you need, and instead of letting the print companies decide whats best for you - you decide whats best for you.

The older and more commonly used form of printing is offset printing. Offset printing was originally invented in 1875 and was used to print on the metal, tin. However, it wasn't until 1903 that Ira Washington Rubel created an offset printing press that could print on paper. Printing on paper with an offset press is a technique that is more than 100 years old and is still practiced today.

What are the benefits of using offset as a printing technique?

• Consistent High Quality Images
• Quick production with printing plates
• Plates can withstand more then 1 million impressions
• Cost

As indicated above - there are many advantages too printing using the offset printing technique. The most beneficial and the one that any person considering printing offset should be aware of is cost. Offset printing is the most affordable printing method to produce very high quality printing in commercial printing quantities. This simply means - its' only cost effective if you plan on printing quantities in the thousands. For smaller quantities of printing you may want to consider offset printings semi-equivalent - digital printing.

Digital printing is the newest printing technique that printing companies have adopted and almost all printing companies offer digital printing as an option, not all printing companies offer offset printing as an option. This should be noted.

What are the benefits of Digital Printing?

• Variable Data Printing
• Less chemical and paper waste
• UV and fuser fluid
• Quick turnaround time

The most beneficial role that Digital Printing plays as a printing technique is its variable data printing. Variable data printing is one of marketing's best kept secrets and one that anyone that uses paper as a form of marketing should know about. With variable data marketing you could, if you so chose, print items targeted at specific marketing demographics, companies, or people. Which unlike offset printing is the future of paper print marketing.

When discussing and deciding what kind of printing is best for the job that you need done, it's best you use this practice.

If you need a lot of materials printed, you're not in a hurry, and want it all too look the same than choose offset printing as your method.

If you need a small or medium amount of printing done, and done quickly, with different pieces of information for each of your materials than choose digital printing as your method.

Both digital and offset printing are extremely beneficial in their own ways, and by being educated on these two popular forms of printing you will be able to determine what the best method for you is in the long run.

Both saving you time, and money.

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Author Information:

Jordan Greve is a marketer for one of the biggest printing companies in NYC. He does the marketing and advertising for 1800 Postcards which is the largest commercial printer of full color postcards, business cards, and more.
  
Instructions on Article Copying:

You're welcome to reprint these articles on your website and in your e-newsletters free of charge, provided that:

• you don't change the article in any way and you include the byline(including a link to our website)

In doing so you agree to indemnify http://www.1800postcards.com and its directors, officers, employees, and agents from and against all losses, claims, damages, and liabilities that arise out of their use.

How to Spin Articles and why it's Effective

Like most marketers, I get tired of writing fresh content for my websites all the time. I find that when my writing becomes a chore I can't utilize my full copy-writing potential. To be honest, there's nothing more annoying then when the cursor blinking back at you. It could be for a series of reasons - but that's beside the point. I'm not here to make excuses as to why I don't want to write fresh content all the time. Instead i want to share a technique that I've been using for a long time.

The technique is called article spinning. Article spinning is a tried and true technique used by many website content writers, copy writers, and marketers. Why does article spinning work? It works because its a way for one of your articles, take this one for example to create multitudes of the same article written differently.

You could spin all of your content so it reads the same but at the same time reads differently. The way to portray this is by using synonyms, the thesaurus, and even PPC search - this is mainly used for SEO after all. Here's an example of how to spin a sentence with one of the many article spinners available.

Example: My [Great|Awesome|New] Article

Looking at this it with no knowledge of whats' happening to the sentence can be very confusing, unless it's broken down into a very simple explanation. Looking above - you will immediately notice a [, accompanied by a |, and followed by a ]. These are characters on your keyboard you will find the [ to the right of the letter p if you're using a standard QWERTY keyboard. And if you move towards the right two more spaces you will find the |. Next to the [ is the ]. Now that you have keyboard placement down lets discuss what each of these characters mean for article spinning.

Take a look at the [Great|Awesome|New] from example 1 above. Do you notice something similar about each of these words? They are all adjectives used to flavor and describe this small sentence. This is where you're spinning your article and where you will learn how and why this is effective.

Looking back at example 1 this is how it would be read if it was spun 3 times:

My Great Article
My Awesome Article
My New Article

Now you will notice there are only 3 words per sentence, but in our original example there were more than 3 words and even more characters. The [ is used to separate a single word, and the ] is used to finish the separation of the word. The | is used as a barrier to add even more adjectives or other words that imply the same thing to the original sentence.

Breaking it down you use those 3 characters ([]|) to spin your articles so they are read differently. This is very important if you desperately need fresh content for your websites, because even though the human reader hears the same message from your content, the website crawlers will see each sentence and word as unique content.

If you take the time and spin each of your articles you can have over 1000 of the same article written differently. There are a lot of article spinners out there today - I only use one though. It's free, and I personally feel that it's the best one out there. It's called spin profit.

After you finish going through each of your words and spinning them, you can choose the format you want your articles to be in and how you want them to be saved. Typically I have all of my articles saved as .txt in a .zip that way I can go through each of them and choose my favorites.

Start spinning your articles today, that way you don't have too write fresh content all of the time. This is one of marketing's best kept secrets.

[Learn why you should start|Educate yourself on|Begin] [Spinning Articles|Article Spinning] [Today!|Tomorrow!|Friday!|At Noon!].

Begin Spinning Articles Today!

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Author Information:

Jordan Greve is a marketer for one of the biggest printing companies in NYC. He does the marketing and advertising for 1800 Postcards which is the largest commercial printer of full color postcards, business cards, and more.
  
Instructions on Article Copying:

You're welcome to reprint these articles on your website and in your e-newsletters free of charge, provided that:

• you don't change the article in any way and you include the byline(including a link to our website)

In doing so you agree to indemnify http://www.1800postcards.com and its directors, officers, employees, and agents from and against all losses, claims, damages, and liabilities that arise out of their use.